Services

Thought Leadership & Content Marketing Strategy

I help thought leaders showcase their expertise and elevate their brand by translating complex subjects into inspiring stories and actionable insights that generate engagement.

This is a collaborative effort that begins with research and stakeholder engagement. Based on these insights, a content plan — including themes, narratives, outlets, and journey maps — lays the foundation for a successful campaign. Compelling storytelling then brings the subject matter to life, resonating with and reaching the right audiences across a variety of platforms.

Notable thought leadership and content marketing strategy projects include Indeed Interactive, Change Healthcare’s Executive Visibility Program, and DuPont’s Operational Excellence Program.

Economic & Community Development

I write actionable, data-driven strategic plans for cities and regions across the US, including marketing and communications strategies that help cities attract business and talent. I facilitate qualitative research to aid strategy development and gain stakeholder buy-in, including surveys, interviews, focus groups, and interactive workshops.

As a Senior Consultant with the boutique firm Avalanche Consulting (now part of EY), I worked with notable clients such as REDI Cincinnati, Greater Houston Partnership, Indy Chamber, Roanoke Regional Partnership, Community Foundation of Elmira-Corning and the Finger Lakes, Tupelo Community Development Foundation, Baytown West Chambers County Economic Development Foundation, Central SC Alliance, Douglas County GA, and the City of West Palm Beach.

Freelance Writing

I help thought leaders showcase their expertise and elevate their brand by translating complex subjects into inspiring stories and actionable insights that generate engagement.

I write blog posts, articles, long-form reports, webinars, keynotes, social media content, and video and podcast scripts.

Notable clients include Miro, Nielsen IQ, and Indeed. Visit my Portfolio page to see a sample of published articles.